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John Lewis Christmas advert 2023: Release date and story revealed
7 November 2023, 11:04 | Updated: 7 November 2023, 11:12
John Lewis' Christmas advert for 2023 will be released on 9th November and is titled 'Traditions Grow'.
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John Lewis has announced their Christmas advert for 2023 will be released on Thursday, 9th November.
This comes as the retail giant release a teaser clip from the campaign called Traditions Grow which shows a young boy asking his Grandma at a market whether he can purchase a small box.
As we zoom in closer to the box, we see that it is a 'Grow Your Own Perfect Christmas Tree' before the next scene shows someone opening the box to find a large seed.
John Lewis shared the clip, which you can watch below, with the caption: "Christmas begins 9 November 🌱 #TraditionsGrow."
The retailer has become notorious for their heartwarming and creative Christmas adverts over the years, which are usually released every November ahead of the festive period.
With so many iconic ads - including Man on The Moon, Monty the Penguin, The Long Wait and The Bear and the Hare - people are very excited to see what is next.
John Lewis tease 2023 Christmas advert
When is the John Lewis 2023 Christmas advert coming out?
John Lewis has revealed their Christmas advert for 2023 will be released in full on Thursday, 9th November.
In an email sent to shoppers earlier this month, John Lewis says the Christmas advert is "almost here" and that customers who sign up to become a My John Lewis member can get a first look at the ad.
In the email, they write: "The anticipation is growing... Our new Christmas ad is almost here. Become a My John Lewis member and download our app by 31 October to watch it first on launch day."
How to see the John Lewis Christmas advert 2023 early
John Lewis has said that customers who become a My John Lewis member will be able to see the Christmas advert before everyone else.
You can do this but signing up online - for free - before downloading the app. They suggest you turn on push notifications which means you'll be notified when the advert finally drops.
What was the John Lewis Christmas advert last year?
Last year, the John Lewis Christmas advert was called 'The Beginner' and featured a cover of Blink-182's song All The Small Things by Mike Geier.
The advert tells the story of a man learning how to skateboard, with many of the failings resulting in injuries.
While it is not clear at first why he is trying so hard to perfect this skill, viewers later find out he and his wife are fostering a young girl who has a passion for the hobby. The advert was in partnership with Action for Children and Who Cares? Scotland.
Full list of John Lewis Christmas adverts:
John Lewis Christmas Advert 2007
- Title: Shadows
- Song: Aubade from the Romeo and Juliet suite by Prokofiev
John Lewis Christmas Advert 2008
- Title: From Me To You
- Song: From Me To You by The Beatles
John Lewis Christmas Advert 2009
- Title: Sweet Child of Mine
- Song: Sweet Child O' Mine by Guns N' Roses, performed by Taken by Trees
John Lewis Christmas Advert 2010
John Lewis 2010 Christmas Advert
- Title: A Tribute to Givers
- Song: Your Song by Elton John, performed by Ellie Goulding
John Lewis Christmas Advert 2011
John Lewis 2011 Christmas Advert
- Title: The Long Wait
- Song: Please, Please, Please, Let Me Get What I Want by The Smiths, performed by Slow Moving Millie
John Lewis Christmas Advert 2012
Title: The Journey
Song: The Power of Love by Frankie Goes To Hollywood, performed by Gabrielle Aplin
John Lewis Christmas Advert 2013
John Lewis Christmas Advert 2013
Title: The Bear and the Hare
Song: Somewhere Only We Know by Keane, performed by Lily Allen
John Lewis Christmas Advert 2014
Title: Monty the Penguin
Song: Real Love by John Lennon, performed by Tom Odell
John Lewis Christmas Advert 2015
John Lewis 2015 Christmas Advert
Title: Man On The Moon
Song: Half The World Away by Oasis, performed by AURORA
John Lewis Christmas Advert 2016
Buster the Boxer stars in John Lewis Christmas advert of 2016
Title: Buster The Boxer
Song: One Day I'll Fly Away by Randy Crawford, performed by Vaults
John Lewis Christmas Advert 2017
John Lewis Christmas Advert 2017
Title: Moz The Monster
Song: Golden Slumbers by The Beatles, performed by Elbow
John Lewis Christmas Advert 2018
Sir Elton John stars in the heartwarming John Lewis Christmas advert
Title: The Boy and the Piano
Song: Your Song by Elton John
John Lewis Christmas Advert 2019
Title: Excitable Edgar
Song: Can't Fight This Feeling by REO Speedwagon, performed by Bastille
John Lewis Christmas Advert 2020
Waitrose and John Lewis 'Give A Little Love' Christmas advert
Title: Give a Little Love
Song: A Little Love by Celeste
John Lewis Christmas Advert 2021
John Lewis launch 2021 'Unexpected Guest' Christmas advert
Title: Unexpected Guest
Song: Together in Electric Dream by Philip Oakey & Giorgio Moroder, performed by Lola Young
John Lewis Christmas Advert 2022
John Lewis release 'The Beginner' Christmas advert for 2022
Title: The Beginner
Song: All The Small Things by Blink-182, performed by Mike Geier
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