Holly Willoughby net worth 2025: How much is the Dancing on Ice presenter worth?

16 January 2025, 12:03

As Holly Willoughby takes centre stage presenting Dancing on Ice and is ready to drop her new Netflix show, we reveal the TV star's staggering net worth.

Holly Willoughby may have left her famous and lucrative slot on This Morning on 2024 but that hasn't stopped the popular TV presenter from boosting her net worth.

Following a step back from the spotlight while she recovered from her public Phillip Schofield feud and terrifying kidnap scandal, the mum of three is now back, taking up her Dancing on Ice presenting role alongside Stephen Mulhern.

Not only that, but she's also about to drop her very first Netflix series alongside Bear Grylls, Celebrity Bear Hunt, so work is still rolling in for Holly.

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With a busy work-schedule for 2025, and after just buying her family a new home reportedly mortgage free in London, we take a look at the former model's huge net worth and just how she amassed such a fortune.

What is Holly Willoughby's net worth?

Holly Willoughby is rumoured to be worth approximately £12million in 2025.

The ITV favourite, who is married to big shot TV producer Dan Baldwin, has been racking up juicy pay cheques since she first began her showbiz career almost 30 years ago.

Aged just 14, she was spotted by model scouts after attending the Clothes Show Live in Birmingham, which led to a contract with UK agency Storm. From that moment onwards, she began appearing on teen magazines from Mizz to Just Seventeen.

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This catapulted her into the spotlight and in 2000, she bagged a small screen role on a CITV show called S Club TV, featuring pop band S Club 7.

Just four years later Holly was co-presenting her very first entertainment show, Ministry of Mayhem.

How much was she paid for hosting This Morning?

Towards the end of her This Morning career, Holly was reportedly being paid a whopping £1million a year for anchoring the ITV show which has contributed massively to her current net worth.

Before Phillip Schofield dramatically left the couch in May 2023, the telly favourite was banking £730,000 annually from this single job, according to The Sun.

However, she hasn't always earned this much from This Morning as back in 2017 the mum-of-three was receiving almost a third less than her co-host, who was earning £600,000.

Once the imbalance emerged, Holly's £400,000 yearly wage was bumped up to put her on the same salary as Phillip's.

What other TV projects has Holly Willoughby done?

She reportedly made £150,000 per series of Celebrity Juice, £23,000 a day for her stint on I'm A Celebrity with Declan Donnelly and £200,000 for co-presenting Dancing On Ice.

Other shows including Freeze The Fear with Wim Hof and The Voice have contributed to her healthy bank balance.

Holly is also about to drop Netflix series, Celebrity Bear Hunt which has reportedly seen her bank £1million as a salary.

What brands does Holly Willoughby represent?

Holly rakes in cash from many other projects and has been the face of countless brands in the past.

She has worked as an ambassador for Marks and Spencer's, Garnier, Diet Coke, Dunelm and Oral B, among plenty more, often earning huge payouts for advertising campaigns.

The glamorous mum, who shares her three children – Harry, Belle and Chester – with husband Dan Baldwin, also banks money from her lifestyle platform Wylde Moon.

The star's venture, which launched in 2021, has huge earning potential according to PR expert Hayley Smith of Boxed Out PR.

When the wellness brand launched she predicted that Holly could earn around "£6-12million" within the year, explaining: "Her beauty regime, style and lifestyle are often topics of discussion, so it makes sense that she would want to share these (and cash in on them too)".

Hayley added: "I don’t think that Wylde Woman will necessarily disrupt the $4trillion wellness market, but Holly will take a fair share of the profits.

"The company, combined with her celebrity persona and network, is set to be a success and I predict, based on other companies in the space, she’ll be taking around £6-12 million straight to the bank in the first year."

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